Substantiation and communication of explicit environmental claims (Green Claims Directive)
In interinstitutional negotiations (trilogues). Parliament and Council are working toward a provisional agreement, which would still need formal adoption to become law.
Last active 25 Jun 2025
What this bill does
In plain terms: what it changes and who it affects.
This proposal requires businesses to prove and verify voluntary environmental claims before using them with consumers.
It affects consumers and businesses selling goods or services in the EU that make voluntary environmental claims or use environmental labels. Microenterprises receive limited exemptions unless they seek EU-wide certification.
- Environmental claims must be scientifically substantiated, life-cycle aware, and based on significant impacts or aspects.
- Comparative green claims must use equivalent data, assumptions, coverage, and methods for compared products or traders.
- Environmental labels must meet transparency, governance, certification, and anti-proliferation requirements.
- Independent accredited verifiers must check claims and issue certificates before claims are used commercially.
- Takes effect
- The Directive enters into force on the twentieth day following its publication in the Official Journal.
- Transitional law
- Member States must transpose it within 18 months and apply national measures 24 months after entry into force.
- Regulation (EU) No 1024/2012 (32012R1024)
- art. Annex: adds reference to the Green Claims Directive
- Regulation (EU) 2017/2394 (32017R2394)
- art. Annex: adds reference to the Green Claims Directive
- Directive (EU) 2020/1828 (32020L1828)
- art. Annex I: adds reference to the Green Claims Directive
Latest update
03 Jun 2026The most recent development in this bill's progress.
Trilogues (interinstitutional negotiations) → Trilogues (interinstitutional negotiations)
Trilogues (interinstitutional negotiations) → Trilogues (interinstitutional negotiations)
Documents
1 recentSourcesOEILEUR-LexEU Law Tracker